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This 5-day short course covers the two core disciplines of search engine marketing — search engine optimisation (SEO) and Google Search Ads (Pay-Per-Click/PPC). Unlike most digital marketing courses, you don't just watch demonstrations. You implement On-page SEO on a real website, publish SEO-friendly blog content, and build and launch an actual Google Search Ads campaign by the end of the week.
The course is designed for early-career marketing professionals who want to specialise in SEO, business owners who want to generate more leads through search, and school leavers or university students looking for practical, job-ready digital marketing skills they won't get from a degree or TAFE.
This is the only short course in Australia where you actually create SEO-friendly content and run a live Google Ads campaign as part of the training. Most digital marketing courses teach theory. This one puts you to work on a real website from day one.
It runs for five consecutive full days, eight hours per day. That’s 40 hours total. It's intentionally intensive because immersive, hands-on learning is the fastest way to build real search engine optimisation skills. Come prepared to do the work, not just watch it.
You'll work with the same tools used by digital marketing professionals every day, such as Ahrefs, Google Search Console, Yoast SEO, WordPress, and Google Analytics. These are industry-standard tools for both SEO and paid search.
No prior experience is required. The course starts from the ground up. You will learn how search engines work, what makes content rank, and how Google Ads campaigns are structured. By day five, you'll have gone from zero to running a live search engine marketing campaign.
Fill out the enquiry form on this page to download the course brochure, or hit Book Now to register your place. Spots are limited to X students per intake.
You'll leave with hands-on experience in On-page SEO, keyword research, SEO-friendly content creation, technical SEO auditing using tools like Ahrefs and Google Search Console, and paid search campaign management. The skills are directly applicable to any digital marketing role or to growing your own business through organic and paid search.
You receive a professional certificate in Search Engine Marketing and a digital badge you can display on your CV and LinkedIn profile. You'll also leave with a portfolio of real work, including a published blog, an On-page SEO audit, a keyword research plan, and a paid search campaign equivalent to roughly six months of entry-level digital marketing experience.
Yes. It earns one-third of the credits required for an industry micro-credential in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). Completing two additional courses unlocks the full micro-credential, which is a strong differentiator for any SEO specialist or digital marketing role.
SEO and search engine marketing specialists are among the highest-paid professionals in digital marketing. SEO specialist roles typically pay up to 35% more than the average marketing salary, reflecting the technical skill and measurable business impact that comes with the role.
The current intake is delivered in-person in Perth, starting 22 June 2026. An early bird discount brings the fee down from $2,250 to $1,500 — a saving of $750.
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