Great value
This course is worth the money because it’s an actual trainer running the online course and demonstrating how to run a campaign, instead of just pre-recorded videos and quizzes.
Search Engine Marketing Fundamentals (SEO + PPC)
This 5-day short course is the best starter course for Search Engine Optimisation (SEO), by examining best practices and process, then implementing it on a website. This course will also cover the basics of Google Search Ads or Pay-Per-Click (PPC) ad campaigns, by setting up and launching an actual campaign. It starts with an introduction to search engines and how they work, followed by the main components of SEO and the attributes and examples of effective SEO. After a demonstration by the trainer, learners will then identify and implement On-page SEO fixes on a training website. Learners will create and publish SEO-friendly content for a blog on a training website, then finally, they will try their hand at creating their own Google Search Ads campaign.
- Duration5 days
- Delivery ModeIn-person
- ScheduleIntense; 8 hours/day; 5 days
- Workload40 hours/week
- CertificationProfessional
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Learn the top SEO tips from Google’s playbook to top-rank and drive traffic to your website.
For many businesses, the main source of sales leads is the search engine channel when prospective customers search on Google for products and services. Websites appearing at the very top of search results command the largest share of purchases, but this requires considerable planning and technical skills because the competition for these spots is high. As a result, this area of marketing — lead generation — pays very well, and would be suitable for anyone who wants the challenge of acquiring specialised skills to leapfrog their peers. The 1-week short course is the perfect introduction to Search Engine Optimisation (SEO) and Google Search Ads (PPC) and is the only one in Australia where you’ll be actually creating SEO-friendly content and running Google Ad campaigns.
The short course is designed for early-career marketing professionals who want to explore SEO as a potential specialisation in digital marketing. It is also a perfect fit for business owners who want to drive more leads through content marketing, SEO, and Google Ads. High school graduates and university students (with additional support) would also gain valuable skills and a portfolio that they won’t get at TAFE or university. This course comes with a professional certificate, and earns credit towards a Micro-credential in SEO and Search Engine Marketing (SEM).
The skills developed in this course include:
- Planning and producing SEO-friendly content for websites
- Identifying and fixing bugs in On-page SEO
- Implementing On-page SEO elements such as tags and schema mark-ups
- Using Google Search Console, WordPress and SEO plugins to implement On-page SEO
- Creating Google Search Ad (PPC) campaigns
In the SEO short course, learners will plan, create, and publish content on websites and social media channels. Learners will also learn to use the industry-standard tools of the trade to implement On-page SEO, including Ahrefs, Google Search Console, WordPress, and Google Analytics. The skills and portfolio developed in this course is equivalent to six months of work experience in an entry-level marketing position.
The SEO short course is done full-time in five consecutive days, providing sufficient time to immerse in the more technical details of SEO. This is an excellent foundation for taking on basic SEO tasks at work. It also earns you one-third of the credits required for an industry micro-credential in SEO and SEM and puts graduates in an advantageous position for a SEO specialist role, which pays up to 35% higher than the average salary of a marketing professional.
What Learners are saying about Our Course
Topic Information
This Short course comprises the following daily workshop topics:
Course Brief Description
In this session, participants will be introduced to SEO, followed by the principles of SEO-friendly content. Participants will then create a customer persona and customer journey map, which will be used to plan SEO-friendly content.
Course Impact
You will develop the knowledge and skills to increase traffic and leads to an organisation’s website from the search engine channel through a combination of organic and paid content; all of which is generally expected only of early-career professionals with more than six months of work experience.
Sample Portfolio - Customer Persona
Course Impact
In this session, participants will develop a draft blog, then optimise its content using AI tools. Participants will publish the blog on an actual website using WordPress.
Course Impact
You will develop the knowledge and skills to increase traffic and leads to an organisation’s website from the search engine channel through a combination of organic and paid content; all of which is generally expected only of early-career professionals with more than six months of work experience.
Sample Portfolio - On-page SEO
Course Impact
In this session, participants will conduct keyword and content research using Ahrefs, which will be applied to further improve the blog’s SEO. Participants will then use Yoast SEO to implement Technical SEO.
Course Impact
You will develop the knowledge and skills to increase traffic and leads to an organisation’s website from the search engine channel through a combination of organic and paid content; all of which is generally expected only of early-career professionals with more than six months of work experience.
Sample Portfolio - Keyword Planning
Course Impact
In this session, participants will diagnose and troubleshoot webpages using Google Search Console and other SEO audit tools. Participants will develop a backlink strategy for their blog.
Course Impact
You will develop the knowledge and skills to increase traffic and leads to an organisation’s website from the search engine channel through a combination of organic and paid content; all of which is generally expected only of early-career professionals with more than six months of work experience.
Sample Portfolio - Technical SEO
Course Impact
In this session, participants will create and launch Google Search Ad campaigns, then review sample data to optimise campaign performance.
Course Impact
You will develop the knowledge and skills to increase traffic and leads to an organisation’s website from the search engine channel through a combination of organic and paid content; all of which is generally expected only of early-career professionals with more than twelve months of work experience.
Sample Portfolio - Paid Search PPC Campaign
Train With Industry Experts Who Can 'Walk The Talk'
Power-Ups For Your CV
This short course offers a professional certificate and a digital badge to showcase your Search Engine Marketing skills in your CV and LinkedIn profile.
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Next Level Academy- Sample Certificate- Search Engine Marketing
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NLA Digital Badge - Search Engine Marketing - Badge
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Next Level Academy- Digital Marketing-Sample Portfolio-On-page SEO WordPress
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Next Level Academy- Digital Marketing-Sample Portfolio-Keyword Research Planning SEO Ahrefs SEMRUSH
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Next Level Academy- Digital Marketing-Sample Portfolio-Paid Search (PPC)
Frequently Asked Questions (FAQ)
This 5-day short course covers the two core disciplines of search engine marketing — search engine optimisation (SEO) and Google Search Ads (Pay-Per-Click/PPC). Unlike most digital marketing courses, you don't just watch demonstrations. You implement On-page SEO on a real website, publish SEO-friendly blog content, and build and launch an actual Google Search Ads campaign by the end of the week.
The course is designed for early-career marketing professionals who want to specialise in SEO, business owners who want to generate more leads through search, and school leavers or university students looking for practical, job-ready digital marketing skills they won't get from a degree or TAFE.
No prior experience is required. The course starts from the ground up. You will learn how search engines work, what makes content rank, and how Google Ads campaigns are structured. By day five, you'll have gone from zero to running a live search engine marketing campaign.
You'll leave with hands-on experience in On-page SEO, keyword research, SEO-friendly content creation, technical SEO auditing using tools like Ahrefs and Google Search Console, and paid search campaign management. The skills are directly applicable to any digital marketing role or to growing your own business through organic and paid search.
This is the only short course in Australia where you actually create SEO-friendly content and run a live Google Ads campaign as part of the training. Most digital marketing courses teach theory. This one puts you to work on a real website from day one.
It runs for five consecutive full days, eight hours per day. That’s 40 hours total. It's intentionally intensive because immersive, hands-on learning is the fastest way to build real search engine optimisation skills. Come prepared to do the work, not just watch it.
You'll work with the same tools used by digital marketing professionals every day, such as Ahrefs, Google Search Console, Yoast SEO, WordPress, and Google Analytics. These are industry-standard tools for both SEO and paid search.
You receive a professional certificate in Search Engine Marketing and a digital badge you can display on your CV and LinkedIn profile. You'll also leave with a portfolio of real work, including a published blog, an On-page SEO audit, a keyword research plan, and a paid search campaign equivalent to roughly six months of entry-level digital marketing experience.
Yes. It earns one-third of the credits required for an industry micro-credential in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). Completing two additional courses unlocks the full micro-credential, which is a strong differentiator for any SEO specialist or digital marketing role.
SEO and search engine marketing specialists are among the highest-paid professionals in digital marketing. SEO specialist roles typically pay up to 35% more than the average marketing salary, reflecting the technical skill and measurable business impact that comes with the role.
The current intake is delivered in-person in Perth, starting 22 June 2026. An early bird discount brings the fee down from $2,250 to $1,500 — a saving of $750.
Fill out the enquiry form on this page to download the course brochure, or hit Book Now to register your place. Spots are limited to X students per intake.
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Learn the top SEO tips from Google's playbook to top-rank and drive traffic to your website.